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The web page kellymenswear.ie states the following, "Made to Measure Mens and Boys Suits." We saw that the website also stated " Kelly Menswear is an Irish owned family business, employing skilled tailoring staff and using the finest quality Irish and European materials." It also said " With over 60 years experience, Kelly Menswear has established itself at the centre of Irish tailoring since 1993. Our unrivalled experience is at your service. We have a huge range of fabrics for you to choose from. Why Made to Measure? A personally tailored suit looks fantastic." The header had suits as the highest ranking optimized keyword. This keyword is followed by made-to-measure suits, menswear, and tailor made suits which isn't as urgent as suits. The other words kellymenswear.ie used was mens suits. bespoke suit is included but will not be understood by search engines.